Why Every Royston Business Needs Local SEO – Not Just National Rankings

If you run a local business in Royston, Hertfordshire, you might think SEO is only for big companies fighting for national rankings. But the truth is, Local SEO is one of the most powerful tools small businesses have to attract local customers, generate enquiries, and grow sales right here in our community.

What Is Local SEO?

Local SEO helps your business appear in searches for people nearby, such as:

• “Plumbers in Royston”
• “Wedding suppliers near Buntingford”
• “Coffee shops in Melbourn”

Google prioritises relevant local results, especially when searchers include phrases like “near me” or specify a location.

Why It Matters to Royston Businesses

If your website isn’t optimised for Royston and surrounding towns, you’re missing out on highly qualified local traffic.
Local customers are ready to buy, they just need to find you first.

✅ Local SEO Tips You Can Action Today:

1. Claim Your Google Business Profile
   Make sure your business is listed on Google Maps with accurate details like:

• Address
• Phone number
• Website link
• Opening hours

2. Use Local Keywords
   Include phrases like:

• “Web Design in Royston”
• “Catering Services in Hertfordshire”

3. Get More Local Reviews
   Ask happy customers to leave a Google review – it builds trust and boosts your ranking.
4. Mention Nearby Areas
   Expand your reach by mentioning:

• Royston, Baldock, Buntingford, Melbourn, Letchworth

Need Help Getting Found Locally?

At JCP Web Designs, we specialise in helping Royston businesses rank higher on Google.
Contact us today to improve your Local SEO and get noticed in Royston and beyond.

info@jcpwebdesigns.co.uk