How Google’s 2025 Algorithm Update Affects Royston Businesses – And What You Can Do About It
May 14, 2025
At JCP Web Designs, based right here in Royston, Hertfordshire, we’ve been keeping a close eye on the latest Google Algorithm Updates that landed between March and April 2025.
If you’re a local business in Royston, Baldock, Buntingford, Melbourn, or the surrounding areas, here’s what you need to know — and how we can help you stay visible in Google search.
🛑 What Changed with the April 2025 Google Update?
Google rolled out a major Core Update in March, followed by an unexpected wave of ranking volatility in April. Here’s what happened:
Sudden Ranking Drops – Some websites lost visibility overnight without changing a thing.
AI-Generated Summaries in Search – Google’s AI now displays answers directly on search pages, reducing website clicks by over 30% in some industries.
Stricter Content & Spam Rules – Google is cracking down on low-quality or AI-generated content, favoring websites that demonstrate real expertise and local trust.
📉 What This Means for Royston Businesses
Whether you run a plumbing service in Buntingford, a wedding supplier in Royston, or a coffee shop in Cambridge, these changes can affect your website traffic, enquiries, and sales.
You might rank lower if your website content isn’t locally relevant or trusted by other reputable sites.
You could lose clicks if your page titles and descriptions don’t stand out against Google’s AI summaries.
You might miss opportunities if your site doesn’t follow technical SEO best practices.
✅ What Can You Do to Protect Your Rankings?
At JCP Web Designs, we recommend focusing on three key areas to stay ahead:
1. Local Content That Speaks to Your Audience
Make sure your website mentions the towns and villages you serve. For example:
“Trusted Web Design for Businesses in Royston, Hertfordshire”
“Digital Marketing Support for Companies in Baldock and Buntingford”
2. Boost Your Reputation with Local Backlinks
Get featured on:
Royston Business Network websites
Local blogs and news outlets
Partner websites in the area
3. Stand Out with Compelling Meta Titles & Descriptions
For example, instead of:
“Affordable Web Design Services”
Use:
“Affordable Web Design in Royston | JCP Web Designs Hertfordshire”
This helps you get more clicks — even when Google’s AI tries to answer the query directly on the search page.
🛠️ Need Help Improving Your Website’s Rankings?
We’re already helping local businesses in Royston, Hertfordshire, and beyond navigate these Google updates.
