At JCP Web Designs, based right here in Royston, Hertfordshire, we’ve been keeping a close eye on the latest Google Algorithm Updates that landed between March and April 2025.
If you’re a local business in Royston, Baldock, Buntingford, Melbourn, or the surrounding areas, here’s what you need to know — and how we can help you stay visible in Google search.
🛑 What Changed with the April 2025 Google Update?
Google rolled out a major Core Update in March, followed by an unexpected wave of ranking volatility in April. Here’s what happened:
- Sudden Ranking Drops – Some websites lost visibility overnight without changing a thing.
- AI-Generated Summaries in Search – Google’s AI now displays answers directly on search pages, reducing website clicks by over 30% in some industries.
- Stricter Content & Spam Rules – Google is cracking down on low-quality or AI-generated content, favoring websites that demonstrate real expertise and local trust.
📉 What This Means for Royston Businesses
Whether you run a plumbing service in Buntingford, a wedding supplier in Royston, or a coffee shop in Cambridge, these changes can affect your website traffic, enquiries, and sales.
- You might rank lower if your website content isn’t locally relevant or trusted by other reputable sites.
- You could lose clicks if your page titles and descriptions don’t stand out against Google’s AI summaries.
- You might miss opportunities if your site doesn’t follow technical SEO best practices.
✅ What Can You Do to Protect Your Rankings?
At JCP Web Designs, we recommend focusing on three key areas to stay ahead:
1. Local Content That Speaks to Your Audience
Make sure your website mentions the towns and villages you serve. For example:
- “Trusted Web Design for Businesses in Royston, Hertfordshire”
- “Digital Marketing Support for Companies in Baldock and Buntingford”
2. Boost Your Reputation with Local Backlinks
Get featured on:
- Royston Business Network websites
- Local blogs and news outlets
- Partner websites in the area
3. Stand Out with Compelling Meta Titles & Descriptions
For example, instead of:
“Affordable Web Design Services”
Use:
“Affordable Web Design in Royston | JCP Web Designs Hertfordshire”
This helps you get more clicks — even when Google’s AI tries to answer the query directly on the search page.
🛠️ Need Help Improving Your Website’s Rankings?
We’re already helping local businesses in Royston, Hertfordshire, and beyond navigate these Google updates.
Whether you need:
- Local SEO improvements
- Website speed and mobile optimization
- Content creation that builds trust
- Better rankings for Royston and surrounding areas
Get in touch with JCP Web Designs today.
📞 Call us on 07872475566
Let’s make sure your business stays ahead in Google search — right here in Royston, Hertfordshire.
