Top 5 Royston Website Mistakes That Could Hurt Your Google Rankings

Are you unknowingly holding your website back from ranking well on Google?
At JCP Web Designs, we’ve audited plenty of Royston websites, and the same issues keep popping up.

Here are 5 common website mistakes you should fix today:

1. No Mention of Royston or Nearby Areas

If your site doesn’t say where you’re based, Google won’t know you serve Royston customers.
Fix: Add location-based content mentioning Royston, Hertfordshire, and surrounding villages.

2. Slow Page Speed

If your website loads slowly, visitors leave — and Google ranks you lower.
Fix: Optimise images, reduce unnecessary plugins, and use a good hosting provider.

3. Poor Mobile Experience

Most people browse on their phones.
Fix: Make sure your site looks great and works perfectly on mobile devices.

4. Weak Meta Titles and Descriptions

These are the first thing people see in Google search.
Fix: Write clear, local-focused titles like:

“Affordable Web Design in Royston | JCP Web Designs”

5. No Clear Call to Action (CTA)

Don’t make visitors guess what to do next.
Fix: Add buttons and contact details on every page.

💬 Want Us to Check Your Website?

Let us review your Royston business website and help you fix these issues for better search rankings.
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