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Royston Edition

Why Businesses in Royston Are Losing Customers with Outdated Websites

Your website isn’t just a digital brochure — it’s the first impression many customers in Royston have of your business. If it’s outdated, slow, or poorly designed, you could be losing valuable leads to competitors nearby

The truth is: an outdated website costs you customers, credibility, and Google rankings.

 First Impressions Count

• 94% of first impressions are design-related.
• 75% of users judge a business’s credibility by its website design (Stanford Web Credibility Project).

If your site looks dated, customers in Royston will assume your business is too.

 Outdated Sites = Lost Customers

• 53% of mobile users leave if a site takes longer than 3 seconds to load.
• 88% of visitors don’t return after a poor experience.
• 38% stop engaging if the design/layout isn’t attractive.

That’s real money walking out the door every day in Royston.

 Google Ranks Modern Websites Higher

Google rewards businesses that keep their websites updated.

• Mobile-friendly sites get 61% more local enquiries.
• Fast, well-designed websites rank higher in local search results.

If your competitors in Royston have refreshed their websites recently, they’re already appearing above you in Google — and taking the calls that could have been yours.

 The Business Impact of a Refresh

• 1-second load delay = 7% fewer conversions.
• Modern design = up to 50% more conversions.

For businesses in Royston, that could mean dozens of enquiries lost each month.

✅ Website Design & Refresh in Royston

At JCP Web Designs, we specialise in creating modern, SEO-ready, and conversion-focused websites for businesses in Royston. Whether you need a full redesign or just a refresh, we make sure your website wins trust, ranks higher, and generates more enquiries.

Contact us today to secure your spot for a website refresh in Royston.

FAQs About Website Design in Royston

How much does a website cost in Royston?
Depends on features — from simple brochure sites to advanced SEO builds. We create tailored packages for local businesses.

Why should I update my website?
Because an outdated website damages trust, rankings, and enquiries. Stats show 94% of first impressions are design-related and 53% of visitors leave slow sites.

How often should I refresh?
Every 2–3 years is recommended to keep up with Google’s requirements and customer expectations.

Will a new site help me rank higher?
Yes — modern websites are faster, more mobile-friendly, and prioritised by Google.

Do you work with small businesses in Royston?
Yes, most of our clients are small and growing businesses in Hertfordshire like Royston.